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Did you know that as recently as 2017, 69% of all online traffic consisted of video content and that share is growing every day? Well, that’s huge! It means that you absolutely need to focus on getting your business the best video messaging to reach the online market. With numerous technology solutions at your fingertips, the “Explainer Video” is the future of online content marketing. In today’s attention-deficient age, time is your viewers’ most valuable commodity. You must grab their attention within seconds and you can’t take it for granted! Great animated videos get to the point quickly, concisely without a second wasted.
Animated explainer videos come in many forms and often include custom graphics and animation, and are perfect for explaining products, services, processes, and promotions. The only limit is your imagination. Perhaps the most interesting and captivating styles of explainer video is the Doodle Art - you know, the one with the hand that magically draws out the entire story in front of your eyes on a chalk board, white board, or even a transparent glass. We have all seen them online before and we must admit that we watch them right to the end because they are so cool to watch. These animations grab and hold attention no matter what your message is.
This style of video is commonly referred to as Whiteboard Animation. It is the process of which an author physically draws and records an illustrated story using a whiteboard, or whiteboard-like surface, and marker pens. The animations frequently are aided with narration by script. The authors commonly use time-lapsed drawing and stop motion animation to liven hand-drawn illustrations, with YouTube used as a common platform. It is also used in television and internet advertisements to communicate with consumers in a personal way. The earliest videos made using Whiteboard Animation were published in 2009 on YouTube, used mostly for experimental purposes until developing into a storytelling device, focusing mostly on narratives and educational explanations.
These Doodle animations are great for showing people what a web or mobile app does, how it works or how to use a specific feature. They can be used to promote a new product or service, tell a story, explain a process or chart, or even to onboard and support new employees.
With modern search engines determining website rankings largely by the presence and amount of video content on them, having an engaging and fresh embedded website video is no longer an option for businesses. When done smartly, in combination with social media marketing, Doddle Animations are a great way to drive traffic to your website as the ultimate call-to-action. So, what are you waiting for? We have the videos and styles that help your business get more traffic, more online viewers and more prospects at a fraction of the cost of hiring an individual animator. We create fun, simple, and captivating animated Doddle animations to help people understand your product, service, process or concept.
Contact us today to see how we can help you educate your audience.
(be sure to also view the Resources above)
What exactly is a Doodle Video Animation?
Click the explainer video picture above to read our blog post describing what a Doodle Art Video Animation is and why you need one urgently. Here is a second video to illustrate the technique and showcase some commonly-available software packages https://youtu.be/d7r3TVartnk.
How are Doodle Animation Videos used in the Real World?
Many businesses, instructors, advisors, trainers, hobbyists, coaches, and HR professionals use explainer videos to educate their customers, students, clients, athletes, followers, teams, and employees about a wide range of topics relevant to their target audience. Some are used internally for staff and insiders, while others are targeted at external audiences to help drive sales or offer support services. The range of possible uses is limited only by one's imagination and budget. Once created, we can embed your video into your website, e-learning platform, social media profile, host it on YouTube and Vimeo, or produce hard copy DVD's for trade show distribution.
Calgary Trusted Cleaners: (www.CalgaryTrustedCleaners.com) One company in Calgary, AB, Canada is using EV's on their main website home page to pre-sell services by educating customers about their offerings and answering objections before they arise. Such videos serve as virtual sales staff when produced properly and even aid outbound sales reps who can send video links to clients to warm the prospect prior to a meeting or sales call. We use the same technique for each service on our website so that each prospective client gets the same automated sales message delivered on-demand and consistently by each sales consultant.
How Much Does a Doodle Animation Video Cost?
If you have ever wondered how much you should pay for an explainer video, you’re not alone. The cost of an explainer video is an issue that’s hotly debated, and often shrouded in secrecy. One company set out to evaluate the benchmark cost of a 1-minute video across the industry, so they contacted 70 explainer video companies and asked them a few simple questions. They pooled and anonymized the data – and the results are laid out below. (All prices are in USD).
48 out of the 70 companies responded. The lowest, highest and average price from each company for a 60-second Doodle Animation video was:
The lowest price = $700 - ($12/sec)
The highest price = $72,000 - ($1200/sec)
The average price = $7,972 - ($133/sec)
Doodle Animation Turnaround Time
When asked how long it would typically take to create a video from initial inquiry to completion, the turnaround time for a 60-second Doodle Animation video was:
The shortest = 14 days (2 weeks)
The longest = 84 days (12 weeks)
The average = 38.5 days (5.5 weeks)
The Cost of an App Preview Video
Each of the companies was asked how much they would charge for an app preview video (screen recorded cuts of a mobile app.) This type of video is used in the Apple App Store to help people decide before they download or buy. The lowest, highest and average price from each company for a 30-second app preview video was:
The lowest = $200 - ($4/sec)
The highest price = $18,000 - ($300/sec)
The average price = $2,528 - ($42/sec)
App Preview Video Turnaround Time
When asked how long it would typically take to create a 30-second app preview video from go ahead to completion, the results were as follows:
The shortest = 1 day
The longest = 56 days (8 weeks)
The average = 17.2 days (2.5 weeks)
At ThoughtWurx, we believe our clients deserve to have Big Business Consulting Services on a Small Business Budget. We have an extremely low overhead cost and can therefore provide our boutique services at a much lower rate and in faster roll-out times than our competitors. At the rate posted above, we are substantially better then the industry standards as shown here.
Our typical 60-second Doodle Animation video will run just $1800 at regular rates and we can complete the job in 2-5 days (assumes written script, voice over narrative, and graphic content is client-provided and not required to be produced by us. Extra fees would be involved for produced content or for development time exceeding our standard protocol). If you need an app EV, we start at just $900 for a 30-second video and can deliver it to you in the same working week.
Why overpay for a professional explainer video when you can let the experts at ThoughtWurx do it for you in a jiffy at less than one quarter the price of our typical competitors?
Take advantage of our current introductory offer and order as many videos as your budget will allow, while our promotion is still available.
NOTE: WHEN ADDING THIS ITEM TO THE CART, PLEASE SET THE UNITS TO THE NUMBER OF SECONDS OF FINISHED VIDEO YOU REQUIRE or CHOOSE A PRESET VIDEO LENGTH.
Members Only Offer
2022 Winter Special
First-time clients of this service receive the posted discount for any order placed during the offer period using the coupon code shown below. Service must be booked and/or prepaid by the offer expiry date. To secure the promotional rate now, click on the Order button above, then enter the following coupon code on the last page of the checkout to secure your discount.
The service must be commenced within 30 days.
This special melts away on the first day of spring so take advantage today before it's packed away with the snow shoes.
March 20, 2023
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