Although broad and varied in scope, a marketing strategy lays out target markets and the value proposition that will be offered based on an analysis of the best market opportunities. It is an over-riding directional concept that sets out the planned path or, essentially, a formula for how a business is going to compete, what its goals should be, and what policies will be needed to carry out these goals. Most business lack a coordinated plan that pulls together all facets of the business including marketing, branding, social media, technology, human resources, management, and accounting. Let us help you identify, develop, and coordinate that needs of your organization.