Did you know that as recently as 2017, 69% of all online traffic consisted of video content and that share is growing every day? Well, that’s huge! It means that you absolutely need to focus on getting your business the best video messaging to reach the online market. With numerous technology solutions at your fingertips, the “Explainer Video” is the future of online content marketing. In today’s attention-deficient age, time is your viewers’ most valuable commodity. You must grab their attention within seconds and you can’t take it for granted! Great animated videos get to the point quickly, concisely without a second wasted.

Animated explainer videos come in many forms and often include custom graphics and animation, and are perfect for explaining products, services, processes, and promotions. The only limit is your imagination. Perhaps the most interesting and captivating styles of explainer video is the Doodle Art - you know, the one with the hand that magically draws out the entire story in front of your eyes on a chalk board, white board, or even a transparent glass. We have all seen them online before and we must admit that we watch them right to the end because they are so cool to watch. These animations grab and hold attention no matter what your message is.

This style of video is commonly referred to as Whiteboard Animation. It is the process of which an author physically draws and records an illustrated story using a whiteboard, or whiteboard-like surface, and marker pens. The animations frequently are aided with narration by script. The authors commonly use time-lapsed drawing and stop motion animation to liven hand-drawn illustrations, with YouTube used as a common platform. It is also used in television and internet advertisements to communicate with consumers in a personal way. The earliest videos made using Whiteboard Animation were published in 2009 on YouTube, used mostly for experimental purposes until developing into a storytelling device, focusing mostly on narratives and educational explanations.

These Doodle animations are great for showing people what a web or mobile app does, how it works or how to use a specific feature. They can be used to promote a new product or service, tell a story, explain a process or chart, or even to onboard and support new employees.

With modern search engines determining website rankings largely by the presence and amount of video content on them, having an engaging and fresh embedded website video is no longer an option for businesses. When done smartly, in combination with social media marketing, Doddle Animations are a great way to drive traffic to your website as the ultimate call-to-action. So, what are you waiting for? We have the videos and styles that help your business get more traffic, more online viewers and more prospects at a fraction of the cost of hiring an individual animator. We create fun, simple, and captivating animated Doddle animations to help people understand your product, service, process or concept.

Contact us today to see how we can help you educate your audience.