Explainer Video

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Our Regular Rate:

$30 per finished second

Explainer Video

Explainer Video

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Did you know that in 2017, 69% of all online traffic consisted of video content? Well, that’s huge. It means that you need to focus on getting your business the best video to reach the online market. In fact, the “Explainer Video” is going to be the future of online content marketing. In today’s attention-deficient age, time is your viewers’ most valuable commodity. You can’t take their attention for granted! Great animated videos get to the point quickly, concisely without a second wasted. Animated explainer videos include custom graphics and animation, and are perfect for explaining products, services or processes. The only limit is your imagination. Screen recorded videos are great for showing people what a web or mobile app looks like, how it works or how to use a specific feature. These videos are great for onboarding and support. With modern search engines determining website rankings largely by the presence and amount of video content on them, having an engaging and fresh embedded website video is no longer an option for businesses. When done smartly, in combination with social media marketing, EV’s are a great way to drive traffic to your website as the ultimate call-to-action. So, what are you waiting for? We have the videos and styles that help your business get more traffic, more online viewers and more prospects. We create fun, simple, and captivating animated explainer videos to help people understand your product, service, process or concept. Contact us today to see how we can help you educate your audience.

Additional Info

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What exactly is an Explainer Video?

Click the explainer video picture above to read our blog post describing what an EV is and why you need one urgently. 


How are Explainer Videos used in the Real World?

Many businesses, instructors, advisors, trainers, hobbyists, coaches, and HR professionals use explainer videos to educate their customers, students, clients, athletes, followers, teams, and employees about a wide range of topics relevant to their target audience. Some are used internally for staff and insiders, while others are targeted at external audiences to help drive sales or offer support services. The range of possible uses is limited only by one's imagination and budget. Once created, we can embed your video into your website, e-learning platform, social media profile, host it on YouTube and Vimeo, or produce hard copy DVD's for trade show distribution. 

  • Calgary Trusted Cleaners: (www.CalgaryTrustedCleaners.com) One company in Calgary, AB, Canada is using EV's on their main website home page to pre-sell services by educating customers about their offerings and answering objections before they arise. Such videos serve as virtual sales staff when produced properly and even aid outbound sales reps who can send video links to clients to warm the prospect prior to a meeting or sales call. We use the same technique for each service on our website so that each prospective client gets the same automated sales message delivered on-demand and consistently by each sales consultant. 

How Much Does an Animated Explainer Video Cost?

If you have ever wondered how much you should pay for an explainer video, you’re not alone. The cost of an explainer video is an issue that’s hotly debated, and often shrouded in secrecy. One company set out to evaluate the benchmark cost of a 1-minute video across the industry, so they contacted 70 explainer video companies and asked them a few simple questions. They pooled and anonymized the data – and the results are laid out below. (All prices are in USD).

48 out of the 70 companies responded. The lowest, highest and average price from each company for a 60-second explainer video was:

  • The lowest price = $700 - ($12/sec)

  • The highest price = $72,000 - ($1200/sec)

  • The average price = $7,972 - ($133/sec)

Explainer Video Turnaround Time

When asked how long it would typically take to create a video from initial inquiry to completion, the turnaround time for a 60-second explainer video was:

  • The shortest = 14 days (2 weeks)

  • The longest = 84 days (12 weeks)

  • The average = 38.5 days (5.5 weeks)

The Cost of an App Preview Video

Each of the companies was asked how much they would charge for an app preview video (screen recorded cuts of a mobile app.) This type of video is used in the Apple App Store to help people decide before they download or buy. The lowest, highest and average price from each company for a 30-second app preview video was:

  • The lowest = $200 - ($4/sec)

  • The highest price = $18,000 - ($300/sec)

  • The average price = $2,528 - ($42/sec)

App Preview Video Turnaround Time

When asked how long it would typically take to create a 30-second app preview video from go ahead to completion, the results were as follows:

  • The shortest = 1 day

  • The longest = 56 days (8 weeks)

  • The average = 17.2 days (2.5 weeks)

At ThoughtWurx, we believe our clients deserve to have Big Business Consulting Services on a Small Business Budget. We have an extremely low overhead cost and can therefore provide our boutique services at a much lower rate and in faster roll-out times than our competitors. At the rate posted above, we are substantially better then the industry standards as shown here. 

Our Rates

Our typical 60-second explainer video will run just $1800 at regular rates and we can complete the job in 2-5 days (assumes written script, voice over narrative, and graphic content is client-provided and not required to be produced by us. Extra fees would be involved for produced content or for development time exceeding our standard protocol). If you need an app EV, we start at just $900 for a 30-second video and can deliver it to you in the same working week. 

Why overpay for a professional explainer video when you can let the experts at ThoughtWurx do it for you in a jiffy at less than one quarter the price of our typical competitors?

Take advantage of our current introductory offer and order as many videos as your budget will allow, while our promotion is still available. 


Note: Not all services can be self-ordered through this Order Now button; such services will be invoiced directly. For all credit card payments, a fee of 3% will be included in the Tax line item at checkout to cover our merchant processing costs. Upon request of an invoice, this transaction fee can be avoided by paying directly by e-transfer.

Most payments are fulfilled via Square.com. PayPal or Stripe may also be used for some items.

2021 Spring Special

First time clients of this service

Save 25%

First-time clients of this service receive the posted discount for any order placed during the offer period using the coupon code shown below. Service must be booked and/or prepaid by the offer expiry date. To secure the promotional rate now, click on the Order Now button, then enter the coupon code on the last page of the checkout.


The service must be commenced within 30 days to be valid.

This special blossoms on the first day of summer

June 20, 2021

so take advantage today before it hops away with the bunnys.


See our services tab for more information on other ancillary services you may require.

To request more information on this specific service, and to inform us about your needs so we can prepare a proper quote, please complete the Service Intake Form by clicking on the button below (note: if it is not clickable, then use the General RFQ form by clicking the button in the top margin).

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