(587) 436-4100
Coral Francis-Callender
Sr. Partner, Branding, Marketing, Design, Copywriting, Voiceovers, Business-Coaching
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RESPONSIBILITIES:
Branding, Marketing, Conceptual design, Voiceover work and Copywriting.
Working with clients to develop the overall brand and message of their businesses by conceptualizing designing and executing promotional videos and audio.
Applying persuasive Marketing and Advertising techniques (The Barnum Effect, Fear Then Relief Theory, Peak End Rule, Gamification, Incentives, Decoy Products, Social Proof, Scarcity.Persuasion Profiling,. etc.)
Copywriting, including research, fact-checking and proofing all copy.
Designing Advertising campaigns and Social Media presence.
Designing Print Materials.
Creating website themes, logos, jingles, and other multimedia materials.