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Coral Francis-Callender

(587) 436-4100

Coral Francis-Callender

Sr. Partner, Branding, Marketing, Design, Copywriting, Voiceovers, Business-Coaching

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RESPONSIBILITIES:

  • Branding, Marketing, Conceptual design, Voiceover work and Copywriting.

  • Working with clients to develop the overall brand and message of their businesses by conceptualizing designing and executing promotional videos and audio.

  • Applying persuasive Marketing and Advertising techniques (The Barnum Effect, Fear Then Relief Theory, Peak End Rule, Gamification, Incentives, Decoy Products, Social Proof, Scarcity.Persuasion Profiling,. etc.)

  • Copywriting, including research, fact-checking and proofing all copy.

  • Designing Advertising campaigns and Social Media presence.

  • Designing Print Materials. 

  • Creating website themes, logos, jingles, and other multimedia materials.

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