What is missing in your marketing approach? Experienced retailers know successful advertising depends on many factors. But, in order to improve your efforts, first you have to find out what is missing and what can be added to increase its effectiveness. Many entrepreneurs say: "I know that I have a great product mix, but I just can't figure out why I am not able to get more customers." The fact is that most advertising is designed very poorly. It doesn't give a reason to bu

QUESTION: This is my fourth week in business and I seem to have hit a wall. I have used various advertising strategies (flyers, local newspapers, mailings to physicians and health centers) and yet the response is still extremely slow. Help!!!! ANSWER: It is so very hard to give a reply without knowing the nature of your business, but there are some basic facts you will want to consider. When developing promotional strategies for your business, you apply the basic process