Effective advertising depends on communicating the right message, to the right market, in the right manner, at the right time. To optimize business, your marketing strategy must be based on multiple pillars. By applying a three-pronged advertising approach, you'll be able to increase your effectiveness and make your business grow. STEP #1 - DEVELOP YOUR MAILING LIST If you want to boost your sales while you drive down costs, you should be using direct mail. It is one of t

BUZZWORDS: ANGELS AND OTHERS Venture capital is not the only source of investment for start-up businesses or small businesses. Smaller investors in what is called “private placement” finance many companies. For example, in some areas there are groups of potential investors who meet occasionally to hear proposals. There are also wealthy individuals who occasionally invest in new companies. In the lore of business start-ups, groups of investors are often referred to as “docto