June 1, 2012

This article was originally published in the June 2012 edition of the "Sauk Valley Sun."

My last column pertained to the decisions we make. In this column I defer to a man who made a decision to follow his passion. In less than 45 minutes I could understand his determin...

May 1, 2012

This article was originally published in the May 2012 edition of the Sauk Valley Sun, serving Dixon, Sterling and Rock Falls (Illinois). www.issuu.com - Sauk Valley Sun


Small business intrigues me because of the close relationship it has to life itself. Sometimes, it s...

April 2, 2012

This article has originally been published in the April 2012 edition of the Sauk Valley Sun, which serves Dixon, Sterling and Rock Falls (Illinois).

Last time this column discussed the “who, what, where, why, and how” of being a successful business. The key word here is...

February 1, 2012

This article was originally published in the February 2012 edition of the Sauk Valley Sun, which serves Dixon, Sterling and Rock Falls (Illinois).

I do not pretend to know all the answers to all the questions for building a successful small business. I can only take the...

June 1, 2011

This information has been designed for you to better understand the strengths and weaknesses of your business strategy. In order to improve business, you have to find out what is missing, and what can be added to improve your effectiveness. With careful planning you ca...

March 1, 2011

Effective advertising depends on communicating the right message, to the right market, in the right manner, at the right time. To optimize business, your marketing strategy must be based on multiple pillars. By applying a three-pronged advertising approach, you'll be a...

March 1, 2011

BUZZWORDS: ANGELS AND OTHERS

Venture capital is not the only source of investment for start-up businesses or small businesses. Smaller investors in what is called “private placement” finance many companies. For example, in some areas there are groups of potential inve...

February 1, 2011

What is missing in your marketing approach? Experienced retailers know successful advertising depends on many factors. But, in order to improve your efforts, first you have to find out what is missing and what can be added to increase its effectiveness.

Many entrepren...

February 1, 2011

QUESTION:
This is my fourth week in business and I seem to have hit a wall. I have used various advertising strategies (flyers, local newspapers, mailings to physicians and health centers) and yet the response is still extremely slow. Help!!!!

ANSWER:
It is so very ha...

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