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Syntri Labs Marketing Proposal for the ReeBike Banff Joint Venture

ReeBike Mobility Solutions is pleased to announce that Syntri Labs has offered to provide us with a wide range of high-end social media marketing services to accelerate the initial rollout and implementation of our brand to ensure that ReeBike becomes THE GO-TO e-Bike Solution Provider for our initial Joint Venture Ownership Pool (JVOP-1) that we are launching in Banff in the spring of 2026.


The CEO of Syntri Labs, Valeriia Hlukhova, has agreed to provide us with a formal letter of proposal and intent to work with ReeBike on this venture. Once posted, you will find a copy of the letter under the Partnerships & Endorsements tab of The Case for e-Bikes.


Below you will find a copy of the text chat she provided to us where she clearly outlines the strategy that should excite any potential Host or ChargePoint location, vendor, advertiser, bike sponsor, or Joint Venture Royalty Unit holder regarding our marketing prospects going forward.


March 9, 2026


Hi James,


Quick update from my side after we went through everything around the project. We’ll focus on building online visibility and driving bookings once things are ready to launch.


From our side the plan is to set up the social media presence (Instagram, TikTok, Facebook), create the initial batch of content, build a landing page connected to our campaigns, and run paid advertising to start generating traffic and rentals. We’ll also use referral codes so we can track the bookings coming through our campaigns and keep everything measurable. We also want to run some influencer and (user-generated content) UGC-style campaigns so people visiting Banff naturally start sharing the experience and the bikes get visibility organically as well.


I’m putting together a short list of questions that will help us structure the marketing rollout properly (content, assets, booking flow, timing, locations, etc.). I’ll send that over shortly so we can align everything smoothly.


On our side we’ve cleared up some resources and are ready to start preparing things.


Let me know if there’s anything specific, you’d like us to prioritize first or if there are any updates we should know about on the project side :)


Excited to move forward together!



Following my message, we discussed internally how Syntri Labs could structure our contribution to the ReeBike project. Since we are coming in as a marketing partner, our focus is to build a clear digital funnel that generates bookings and also allows us to track the impact of our work.


Below are the initiatives we propose to implement. We will package all of this into a structured marketing strategy so that everything is coordinated and measurable.


  1. First, we propose creating a Syntri referral system.
We would introduce a primary referral code (for example: RIDEWITHSYNTRI). This code would be used across advertising, social media and influencer collaborations. All bookings using this code would be attributed to our marketing funnel.

  2. Second, we would create a dedicated landing page for our traffic. All traffic from our ads and social media would be directed there. This will allow us to track visits, conversions and bookings more accurately.

  3. Third, we would launch and manage the core social media presence for the project. Our focus would be Instagram, TikTok and Facebook. For the launch phase we would prepare a package of approximately 15–20 posts and short videos so the accounts immediately look active and established. After the launch, the posting frequency would be lighter, about 1–2 posts per week, combined with reposting user-generated content.

  4. Fourth, we would produce a content series built around the experience of exploring Banff by e-bike. For example: “Explore Banff by E-Bike.”
These short videos would work across Instagram Reels, TikTok and YouTube Shorts and would become the main visual storytelling for the brand.

  5. Fifth, we would launch a Post & Tag campaign.
The idea is simple: riders who post a photo or story and tag the ReeBike account receive a discount. The discount would be activated through our referral code, which helps generate both visibility and measurable conversions.

  6. Sixth, we would collaborate with a few travel or outdoor influencers.
Each influencer would receive a unique promo code and a complimentary ride. Their audiences could then book using that code, allowing us to track the performance of each collaboration.

  7. Seventh, we would run a UGC (user-generated content) contest.
Participants would share their ride photos or videos and tag the brand. The best entries could receive a free ride or special discount. This would help generate organic content around the experience.

  8. Finally, we would run paid digital advertising.
This would primarily focus on Instagram, TikTok and Google Search. All ad traffic would be directed through our landing page and referral code so we can track bookings and cost per acquisition.


Our next step would be to package these elements into a complete marketing strategy document outlining the channels, campaign structure, content plan and tracking system. This will allow us to move quickly toward launch and align everything with the upcoming tourist season :)


Let us know your thoughts, and we can start putting the strategy together.





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